Third-party analysis tools and tools
When visiting our website, your surfing behaviour can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following data protection declaration.
You can object to this analysis. We will inform you about the objection options in this data protection declaration.
This website uses the advertising services of B2B Media Gropup GmbH (formerly Aumago GmbH), Bahnhofstr. 5, 91245 Simmelsdorf (near Nuremberg), Germany. B2B Media Group is a B2B data technology provider that aggregates data for its customers from over 500 B2B sources via its own B2B.IQ platform and offers marketing and sales solutions such as display advertising e.g. banner ads and image-text campaigns for website operators. B2B Media Group maintains subcontracting relationships in connection with data collection with the following third-party providers:
Adform A/S, Wildersgade 10B, 1 sal, 1408 Copenhagen K, Denmark.
Demand Side Platform (DSP): in the context of targeting online marketing campaigns, matching of pseudonymous cookie IDs
Google Marketing Platform, Gordon House, Barrow Street, Dublin 4, Ireland
Demand Side Platform (DSP): in the context of target group-specific management of online marketing campaigns, matching of pseudonymous cookie IDs
Virtual Minds GmbH (formerly The ADEX GmbH), Ellen-Gottlieb-Str. 16, 79106 Freiburg im Breisgau, Germany
Data Management Platform (DMP): in the context of collecting pseudonymous cookie IDs and advertising IDs with IP addresses.
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Use of Google reCAPTCHA
We use the Google service reCaptcha to determine whether a human or a computer is making a certain entry in our contact or newsletter form. Google uses the following data to check whether you are a human or a computer: IP address of the terminal device used, the website you visit with us on which the captcha is embedded, the date and duration of the visit, the recognition data of the browser and operating system type used, Google account if you are logged in to Google, mouse movements on the reCaptcha areas and tasks that require you to identify images. The legal basis for the data processing described is Art. 6 (1) lit. f of the General Data Protection Regulation. There is a legitimate interest on our part in this data processing to ensure the security of our website and to protect us from automated entries (attacks).
Objection against data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data during future visits to this website: Google Analytics deaktivieren.
Order data processing
We have concluded an order data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics with Google AnalyticsThis website uses the "demographic characteristics" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising by Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Objection to data collection".
Google Tag Manager
We use the service called Google Tag Manager from Google. "Google" is a group of companies and consists of Google Ireland Ltd (provider of the service), Gordon House, Barrow Street, Dublin 4, Ireland as well as Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and other affiliated companies of Google LLC.
We have concluded an order processing agreement with Google. The Google Tag Manager is an auxiliary service and only processes personal data itself for technically necessary purposes. The Google Tag Manager takes care of loading other components, which in turn may collect data. The Google Tag Manager does not access this data.
Please note that American authorities, such as intelligence agencies, could potentially gain access to personal data that is inevitably exchanged with Google due to the Internet Protocol (TCP) when this service is integrated, due to American laws such as the Cloud Act.
Userlike Website Messenger
This website uses the Website Messenger service of Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670, Cologne, Germany. Userlike offers a messenger function for web and mobile support. The software-based solution for
The software-based chat communication solution provides real-time and asynchronous customer support, and helps to enhance customer service. Personal data collected by the messenger service may include, depending on the application.
- Date and time of the call,
- browser type/version,
- IP address,
- operating system used,
- URL of the previously visited website,
- User-generated content,
- Amount of data sent,
- first name, last name,
- e-mail address.
Further information on data protection and the collection of personal data via the Website Messenger can also be found on userlike.com https://www.userlike.com/en/terms#privacy-policy.
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